A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Over the years, much has been written about how to structure a PPC campaign for maximum performance. When I was recently asked to lead a panel on the topic, I covered some of the classic structures ...

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as ...

SEO » SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » How to set up your PPC account Chat with SearchBot Payment information, key contact information, and permission ...

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...