Over the years, much has been written about how to structure a PPC campaign for maximum performance. When I was recently asked to lead a panel on the topic, I covered some of the classic structures ...

A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

In my 20 years of experience, I’ve seen the inner workings of countless marketing teams. I’ve observed what works and what doesn’t. Most importantly, I’ve witnessed how an organization’s structure and ...

As PPC management becomes more automated, there are some tricks for setting your campaigns apart from everyone else who has access to the same automation tools. Everyone can now get average results ...