Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.

When we think of packaging as a branding tool, we tend to think of amazing retail packaging like Apple's. The electronics firm maintains a secret "packaging room" where hundreds of potential package ...

Manufacturers spend more than $150 billion a year on product packaging, or roughly 7 to 10 cents of every dollar that goes into a product. Much of that is designed to make goods attractive, protect ...

In the mid-to-late 1800s, shoppers interested in purchasing many everyday products—from flour to crackers to pickles—usually had to ask store attendants to fish what they wanted out of a barrel for ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Consumer packaging dumps 19 million metric tons of plastic waste into the environment each year, according to the nonprofit advocacy group Beyond Plastics. Experts say we can do better. Companies and ...

In this article, we take a look at the 20 biggest packaging companies in the US. You can skip our detailed analysis of the packaging industry and go directly to the 5 Biggest Packaging Companies in ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...