The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

“One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform,” says Greg Gillman, ...

Artificial intelligence is fast becoming as fundamental to customer experience as CX has become to the business. Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX ...

The ad industry has been relying more and more on data to meet the needs of their clients. Over the past five years large advertising holding companies have been acquiring, investing in, or launching ...

‘Old-fashioned’ strategies — direct mail, billboards, radio — still have a place in an HVAC contractor’s marketing toolbox. The first article of this two-part series discussed some of the online ...

With email being a reliable way for marketers to effectively communicate with customers, there must be a time when you double-check for errors before you send it out. Personalizing the subject line ...

Augmented reality is changing marketing and advertising. According to industry analysis firm ARtillery Intelligence, augmented reality (AR) advertising grew from about half a billion dollars in global ...

Amazon CFO Brian Olsavsky says the company’s execs “feel good” about the recent expansion of advertising on Prime Video, calling it “an important part of the total business model.” Ads began running ...