The human visual system is a dominant part of the brain’s processes and navigation of the world. To better understand an aspect of this system, researchers from Drexel University’s College of Nursing ...

In visual advertisements, the imagery that accompanies the actual pictures of a product is extremely important. Multiple studies and surveys have shown that these images can help evoke specific ...

" Our test, called the Imagination Perception Battery (BIP), is designed to assess the link between perception and mental imagery through the different visual qualities that enable a scene to be ...

Can the way we see things define their outcomes? American Sociologist William Isaac Thomas, who is attributed with the idea of the Thomas Theorem, once said, “Real facts are the ways in which people ...

The ability to conjure visual imagery varies considerably across people. On the high end of the spectrum, people with hyperphantasia report having extremely clear imagery. When they think about a red ...

Researchers have examined viewer responses to images of distressing and neutrally decorated masks and whether personal life history, particularly past experiences of trauma and difficulty, affected ...

Although coldness often has a negative connotation, scientists have recently shown that cold imagery in visual ads can help convey an idea of "newness" in a marketed product. Credit: Taku Togawa from ...