The campaign, which aims to provide a live, “go-before-you-go” experience, launched in December and features a series of “games” over two months, leading up to the Australian Open. Unlike the agency’s ...

Facebook just launched Live for Mentions, which lets celebrities stream live video.

While glitches like those would be unthinkable in a produced, controlled advertising environment, big brands such as Royal Caribbean, BMW and Benefit are going ahead with plans to use live-streaming ...