The personal essay is an essential component of your application. How compelling it is — or isn't — can make or break your acceptance.

When I wrote my own MBA admissions essay, I remember feeling lost, rambling without a clear direction. Crafting a standout essay requires self-awareness, authenticity, and alignment with the program.

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Your GMAT score is strong. Your GPA is solid. Your career accomplishments are impressive. But thousands of others equally as ...