Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s ...

Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. A year later, Performance Max ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Matthew Mierzejewski, head of search at Merkle, believes artificial intelligence is contributing to inconsistent performance after Google required agencies and brands using its Smart Shopping ...