Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

Increasing Gemini app usage is said to be Google’s “biggest focus” in 2025, with the company recently buying podcast ads to drive downloads. Over the past week or so, people have noticed “Google ...

The top 500 podcasts across three dominant genres saw a 20% year-over-year increase in advertising revenue in 2021, according to a new MediaRadar analysis. The number of companies buying podcast ads ...