Even without the influence of mobile and online video’s rise, advertisers are beginning to look where audiences are, and increasingly, that’s not just on TV. Starcom MediaVest, a top ad buying firm, ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers somewhat ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad starring fan-favorite celebrity Sydney Sweeney is drawing plenty of ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

The popular ad is part of a larger effort to widen the NFL fan base and show a “more human” side of the brand. Immediately following Usher’s rousing halftime performance at Super Bowl LVIII, the ...

Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-year ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. The results some reveal interesting trends. The number of Super Bowl ads with celebrities has ...