The Coca-Cola Company KO plans to fortify its Powerade sports drink brand with the introduction of Powerade Ultra and Powerade Power Water. This marks the company’s first additions to the brand in ...

If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been the target of ...

ATLANTA — The Coca-Cola Co. is expanding its Powerade product line for the first time in 13 years with two new zero-sugar innovations “to meet the fast-changing needs of sport drink consumers,” the ...

Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

Cavaliers' water boy was caught on tape pouring Gatorade brand sports drink into a Powerade branded bottle—a battle won in Gatorade's favor in the sports drink war. The two brands have been at war ...

May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...

Kobe Bryant’s smart investment just got even smarter. According to the Sports Business Journal, the NCAA is ditching Powerade as its official sports drink and going with BodyArmor, a sports drink that ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...