Meeting with clients is stressful. First, there’s the lead-up. You know, the phone tag and email exchanges trying to convince the client to meet, and then pinning down a time and place. It’s a fragile ...

When customers make an order, they’re often in a rush. That’s no great revelation. But sometimes I can’t help but wonder about the things they’re forgetting to consider. For example, how a customer ...

A dozen years ago the idea of submitting print jobs over the Web was a pretty innovative concept. Even as recently as three years ago, printers could win deals by pitching savings on waste by print-on ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

Marketing literature, also known as "collateral," can give your small business credibility, reinforce your brand and create a lasting impression on your customers. Before you embark on design, it's ...

In last week’s column, looked at how marketing and media industry content intent data indicated interest among brands and agencies in AI and its applications. We also saw renewed interest in outdoor ...

MARKETING collateral includes any digital or printed material a business uses to promote its brand, products, or services. This can involve various types of media, such as films, e-books, printed ...