I’ve had the pleasure of working at multiple startups of varying sizes. One consistent challenge I’ve seen is the pivot from being a sales-led organization to becoming product-led. Many startups ...

Product-led growth (PLG) is 2021’s buzzword, but in many ways, the approach isn’t new. The likes of Dropbox, Slack and Atlassian have been employing this model for many years, using their products as ...

As an investor and a recent product manager, I have encountered many companies that failed and some that succeeded at their product-led growth (PLG) efforts. The PLG journey is never easy, but it can ...

Product-led growth (PLG) is a strategy where a company relies on its product to attract, engage, and retain customers. Product-led growth (PLG) is a strategy under which a company focusses on using ...

Among public tech companies, “product-led growth (PLG) companies — those who educate and convert buyers with product rather than sales and marketing (SLG) — operate at about 5% to 10% less ...

That isn’t by coincidence. Product management backgrounds are increasingly essential at the top of the corporate ladder today, particularly when it comes to facilitating organizational strategic ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...