Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

Product packaging is often overlooked as something unimportant. However, like an extension of the product itself, it can attract customers as well as build the brand's reputation. But the look of the ...

For product packaging, different brands have different brand philosophies and different categories have different demands. An esteemed set of panelists delved deeper into the topic "Elevating product ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Your product's packaging can help or hinder its success. From noncompliance with federal regulations to an unappealing product presentation, what is on the outside matters almost as much as what is ...