Product-led growth (PLG) is a strategy where a company relies on its product to attract, engage, and retain customers. Product-led growth (PLG) is a strategy under which a company focusses on using ...

B2B is looking a lot more than B2C these days: From Figma to Slack, individuals and teams can sign up for tools that their entire organization will end up adopting. This concept is also known as ...

As the Managing Partner of MGV, Marc Schröder is focused on working with world-class tech entrepreneurs and establishing the MGV legacy. When it comes to scaling a startup, founders have to make many ...

Opinions expressed by Entrepreneur contributors are their own. As the product-led growth (PLG) motion becomes increasingly more popular, the process will mature as will the strategic process of ...

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. Unlike traditional sales-led companies where sales guide ...

Product-led growth is a hot topic these days. Product-led organizations desire a deeper connection with their customers and users. They attempt to understand their problems and anticipate what the ...

Product-led growth (PLG), as opposed to a conventional sales-led approach, has gained enormous popularity and respect across the broader tech startup space, but how prevalent is PLG in the payment and ...

Though EdTech is still in its infancy, it’s growing continuously and has the potential for even more growth. Before, EdTech companies’ products were incredibly basic due to a lack of demand and rather ...

Even the fastest-growing software startups aren’t expanding as fast as they used to. Of course, this is partly by choice; you have to trade off growth if you want profitability, and vice versa. The ...

Report: SaaS companies are doubling down on product-led growth Your email has been sent 58% of companies have already started doing product-led growth, a go-to-market strategy that transforms the way ...