The following article was contributed by Elena Mintzias, Senior Production Designer for Lyons Consulting Group, an e-commerce digital agency. Elena has a background in graphic design as well as search ...

Certain things make consumers behave the way they do when they come to your product page. These behavioral factors determine whether a consumer will buy from you or not. You’ve got to understand that ...

When it comes to e-commerce, there’s nothing more important than product pages. They are the site’s lifeblood. These pages that spotlight products and offer shoppers a ‘Buy’ button &#151 they’re a ...

Today’s Ask an SEO question comes from Tiffany in New York. She asks: “From an SEO perspective, which one is better, single page vs. multi-page design? For instance, within a product page, shall the ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

Building effective and high-converting B2B product pages isn’t as simple as just describing your product, publishing the page, and hoping customers bite. Business decision-makers are now conducting ...