Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

With inflationary pressure, rising interest rates and a looming recession threat, companies of all sizes face the daunting decision to decrease or freeze marketing budgets as an expense reduction ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. This article is more than 3 years old. KFC’s apology for a message it ...

Let’s talk spam — and not the canned meat, but the kind in your inbox. It’s one thing when unwanted marketing messages are emailed — and hopefully sent to a junk folder — but what do you do when they ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

Global communications platform Infobip, has levelled-up marketing performance with advanced optimization capabilities for ...

Opinions expressed by Entrepreneur contributors are their own. Think emotional marketing is overrated? Think again — based on a study by Motista, 71% of consumers will recommend a brand they feel ...