Puma and Blackpink member Rose are back together, this time for a new campaign highlighting the German athletic brand’s ...

PARIS--(BUSINESS WIRE)--Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s ...

Add Yahoo as a preferred source to see more of our stories on Google. If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to advertising, Puma has opened up its wallet. Puma revealed “Go Wild” on Thursday, a global campaign that the ...

The brand’s latest lifestyle release reworks a fan-favorite model with a more refined, legacy-driven approach.

The athletic apparel and shoe retailer announced Wednesday that its brand management and marketing operations departments will move from Boston to the company’s headquarters in Herzogenaurach, in ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Global sports company PUMA announces the launch of its biggest global brand campaign to date – ‘Go Wild’ – marking an evolution in its brand identity and ...

Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years, “FOREVER. FASTER. – See The Game Like We Do.” The newest chapter is dedicated to ...

Havas International led the media planning and buying for the campaign which spans 30 markets, which the company said is its largest campaign ever. Adam&Eve, which won creative duties for the brand ...

Bertrand Blanc as Puma's new VP of global wholesale and Laurent Fricker is the new VP of sportstyle.

When it comes to advertising, Puma has opened up its wallet. Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand identity” and is ...