Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Suddenly, QR codes for TV campaigns have never had so much buzz. You know the reason: The bouncing QR-code Super Bowl ad that pulled so much response that it crashed Coinbase’s server. But the reality ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Jeff Sue, GM, Americas at Mintegral. Connected TV (CTV) is rapidly emerging as an ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

Sabio, the mobile data-powered Connected TV (CTV) platform, has revealed results from a recent CTV ad campaign with a global retailer that leveraged QR codes to drive purchase decisions. The campaign ...

QR codes are not new. Far from it, they’ve been around for the better part of two decades. Brands, media companies and ad tech companies all tried to make them happen, but to no avail: consumers were ...