In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

Retail window displays are one form of visual merchandising small business owners use to attract customers to their stores and products. An effective window display grabs the attention of passers-by ...

You don’t have to love the commercialization of Christmas a la Sarah Palin to feel a twinge of nostalgia for retail windows this time of year. Seasonal holiday displays have tugged at consumers’ ...

When a customer walks past a retailer’s storefront, there’s rarely something in the window that will surprise them. Customers are used to the constant novelty of online shopping, so a staid window ...

With retailers, brands and marketers using mobile in their marketing mix, the medium has undoubtedly changed the ways that consumers shop, specifically with merchandising and store displays. Mobile ...

The festival season is a crucial period for brands to enhance the in-store experience. A well-designed Christmas window display can attract holiday shoppers while strengthening the brand image. In ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...