SWOT analysis: Why you should perform one, especially during times of uncertainty Your email has been sent Image: marekuliasz, Getty Images/iStockphoto Must-read leadership coverage Shark Tank’s Mr.

These two types of analysis are both valuable techniques that can be used in tandem to help your company increase visibility, better support strategy, and reach company goals. Illustration: Lisa ...

4. Replace the 4 P's with a more customer-centric approach Although not the majority of our responses, these SWOT Team members make a strong case for using a new approach to marketing, one that is ...

Opinions expressed by Entrepreneur contributors are their own. One of the components that typically goes in a business plan is a SWOT analysis. Whether or not you’re in the process of creating a ...

President of Sales Xceleration, leading the organization to focus on helping small to mid-sized businesses get their sales back on track. Statistics can be eye-opening – and harsh. According to the ...

Discriminating SWOT Team members, how do you manage customer loyalty during and after a transition? Thank you, savvy SWOT Team members, for sharing your expertise on the quality-versus-cost pitch.