A key factor for business success is customer service after the company completes a sale. A high level of after sales service helps with customer retention. This is especially important for small ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

SWOT is an acronym for "strengths," "weaknesses," "opportunities" and "threats," key elements in strategic planning. A SWOT analysis looks at these areas of an organization, team, department or other ...

Our understanding of the experiences the consumer has through the purchase, use, customer service and disposal of our products is making major changes in how we market. However, all of these new ...

Discriminating SWOT Team members, how do you manage customer loyalty during and after a transition? Thank you, savvy SWOT Team members, for sharing your expertise on the quality-versus-cost pitch.