Inspired by the SEO strategies embraced by Adobe and Canva, I began studying feature pages and the possibility of leveraging non-branded keywords to increase conversions. A couple of months ago, I ...

What makes software-as-a-service (SaaS) website landing pages successful? Three qualities of high-performing pages are that they tend to avoid tech jargon, they provide compelling visuals, and they ...

This essay was originally published on Capiche, a secret society for SaaS power users, building a new community of people who care about software to make the SaaS industry more transparent, together.

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...