As we enter a hypercompetitive era, it is more important than ever to sell in order to stay ahead of the competition. The rapid growth and advancement of technology have not only made our lives easier ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Your website looks great, and everything is set up and ready for customers. But what happens if the sales don’t come? This can be especially frustrating if you have adequate traffic flow to your ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...

Opinions expressed by Entrepreneur contributors are their own. The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: attract, convert, close ...