“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Bedford, CEO at MultiView. Are you ...

Spread the love“`html Salesforce is more than just a customer relationship management (CRM) tool; it’s a powerful platform that can transform how businesses manage their sales processes. One of the ...

Marketing Week (MW): How is B2B marketing evolving? Dan Rogers (DR): In the traditional mindset there is a funnel or a path that customers follow but I don’t think that is playing out anymore.