Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

When I was a kid, my mom would say, “Don’t scratch that itch, it will only make it worse.” And multiple elementary school teachers told me, “Holding an injury doesn’t help. Leave it alone.” But it ...