In their logos and colors, the Vegas Golden Knights NHL expansion team tried to incorporate a local flavor along with the personality of owner Bill Foley. “We want our team to be known for dedication, ...

In what's expected to be an offseason of change for the Warriors, they also will sport a new look for the 2024-25 NBA season. Golden State on Wednesday morning unveiled a new secondary logo as part of ...

The 'Sailor Hat Cougar' has made a comeback of late, a team logo brought back by BYU Athletics as part of the branding campaign that emphasizes tradition in Cougar sports. Torch Creative cleaned up ...

The University of Arkansas Department of Intercollegiate Athletics, in partnership with Nike, today introduces a new secondary logo for the Arkansas Razorbacks and an update for the brand's identity.

AUBURN HILLS, Mich. — July 11, 2005 — The Detroit Pistons are pleased to introduce a new primary and secondary logo for the 2005-06 season. Returning to a more traditional primary identity, the ...

The Bobcats have introduced a secondary logo as part of the team’s brand identity. The announcement was made in conjunction with the team’s unveiling of their new uniforms. “The Charlotte Bobcats ...

The Hawks have unveiled a new secondary logo. The Hawks announced Thursday that their iconic "Pac-Man" style logo has been updated and will be used as the franchise's new secondary logo. The ...

The San Jose Sharks have a new look, kind of. The club unveiled three new secondary logos to be used for merchandise and promotions, while the current logos and jerseys will remain the same. Dropping ...

The New England Patriots did not have much to complain about during the first twenty years of this new century. Tom Brady and Bill Belichick kept working their magic as they created a dynasty and ...

St. Cloud State had something to show off on Monday afternoon at the St. Cloud Country Club. The university revealed its new secondary logo that featured a darker and more aggressive-looking Husky.

INDIANAPOLIS -- The Colts will honor their past and their home state with a slightly different look to their uniforms next season. The Colts have kept their uniforms relatively traditional -- other ...