College leaders should embrace a customer-centric approach to improve the educational experience for their students. The September 22 issue of The Economist included an intriguing article, “The magic ...

Many issues that customers experience with websites, apps or digital products often tie back to how well or how poorly the underlying service was designed. When a ...

Blueprints are quintessential to any build. They’re a set of instructions for how to handle the buildout of a building, and vital communication tools that help ensure anyone who comes into the fold at ...

‘Putting customers at the center’ has become one of those cliched phrases, on a par with past classics, such as ‘you never get fired for buying IBM’ or ‘every company is a software company.’ There is, ...

How can a brand look through the lens of its customers, employees, and partners? The short answer is to chart their end-to-end journeys and interactions and look for pain points and opportunities. But ...