IN A WINE SHOP filled with hundreds, perhaps even thousands, of potentially desirable options, how does one decide which bottle to buy? Some customers might turn to a staff member for advice, while ...

Don’t believe everything you read. As a matter of fact, stop reading this right now or you could be subject to the persuasion of the published word. However, if you find comfort or guidance from ...

In delivering the optimal shopper experience, retailers are recommended to provide consumers with in-depth information about all their products. However, in most grocery stores, the employees are not ...

"Shelf-talker" is a term used to describe a small sign that conveys information about a product someone wants to sell you. They’re not found on shoe-store racks, department store shelves or even in ...

(MENAFN- GetNews) Shelf talkers have shaped retail marketing for decades. Dana Industries explains why these in-store communication tools still deliver strong results for USA retailers. Shelf talkers ...

In-store campaigns have returned to relatively low-tech tactics, but with more of a sophisticated strategy than ever before. Low-tech doesn't mean low-impact. Marketers are now relying on old standbys ...

Chaldean Waleed Daoud arrived in Detroit in 1976. "Lots of Chaldeans own stores there," he says, "and so I worked in a liquor store, learned a little about wines. Then I got a job in a wine shop in ...