Every marketer is familiar with the traditional brand funnel. Many organisations still rely on a simplified version – aware, consider, prefer or choose – to track marketing effectiveness and guide ...

Here’s the deal: Chasing quick wins is a fool’s errand. Sure, those quick wins and immediate sales might pad the quarterly reports, but they’re definitely not setting you up for sustained and ...

A transactional behavior model might seem appealing and like a fast route for businesses, but it comes with risks. Relationships are important to customers, and they quickly notice when the company’s ...