In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and short-form content. First blogs were king, then Twitter, then Instagram, ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

JCPenney is betting on short stories — and hoping for long-term benefits. Spanish-language media giant TelevisaUnivision has created a short-form “microdrama” for the large retailer, a story told over ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

Integral Ad Science (IAS) reported its Q2 2023 financial results on August 3, 2023, beating both revenue and EPS consensus estimates. The firm provides enterprises with a range of online advertising ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their ...