After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...
Long-form content is still necessary for any business that wants to form a connection with their target audience and help their search rankings while they’re at it. The Fast Company Executive Board is ...
From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...
Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
My attention span suffered a significant self-inflicted wound last year. I’ ve been using social media for nearly 20 years, so I’ m well aware of the ongoing technological assault on my ability to ...
While long-form content remains a powerful way for brands to showcase true expertise, demonstrate the value they offer and build trust with consumers, getting audiences to engage with it in real time ...
How long is a short-form video? Short-form videos can range anywhere between a few seconds and a few minutes long, and usually they stand at five to 90 seconds. Short social media videos are the most ...