Yahoo Finance

Simpli.fi Recognized Among the Best in the B2B Marketing Space with Dick Reed Awards

FORT WORTH, Texas, April 15, 2025 /PRNewswire/ -- Simpli.fi, the leading Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, ...
Yahoo Finance

Simpli.fi Appoints Cali Tran as New Chief Executive Officer to Spearhead Next Phase of Growth and Innovation; Founder Frost Prioleau Transitions to Executive Chairman

FORT WORTH, Texas, June 11, 2025 /PRNewswire/ -- Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today ...
Inc

The Juggle Is Real. How SIMPLi’s Sarela Herrada and Fellow High-Voltage Female Founders Stay Centered

Sarela Herrada, 33, is constantly fielding questions about why last May–with a 6-month-old baby girl at home–she enrolled in Wharton’s executive MBA program, which would require her to devote every ...
Business Wire

Blackstone Announces Significant Investment in Simpli.fi, a Leading Programmatic Advertising Platform, at $1.5 Billion Valuation

NEW YORK & FORT WORTH, Texas & CHICAGO--(BUSINESS WIRE)--Blackstone (NYSE:BX) announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to ...
MediaPost

Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media

Simpli.fi announced on Tuesday the acquisition of a software company known for its enterprise resource planning (ERP) technology aimed at improving the workflow for those in the advertising industry.