Price-simplifying: Create a mass market -- simplify to make a product or service dramatically cheaper. Simplicity results in the product being easier to make, so simplicity for the producer matters ...

Though it can be challenging, keeping things simple can significantly drive innovation and growth for your company. Innovation doesn’t have to be about creating groundbreaking new technologies.

Remember Bill Nye the Science Guy? With his catchy theme song and bow tie, he entertained and educated young viewers by explaining difficult scientific concepts in a way they could easily understand.

The following excerpt is from Richard Koch and Greg Lockwood’s book Simplify. Buy it now from Amazon | Barnes & Noble | iTunes Ingvar Kamprad has furnished more rooms than anyone else, living or dead.