Torture devices, slippers from the ice king. Oh, the nicknames we have for our ski boots. Finding the right ski boot can be difficult. Clients care primarily about comfort, while bootfitters want ...

Bob and his brother Russ started Surefoot in 1982; the company recently sold its 1 millionth pair of custom boots.

Let’s just get this out of the way: There’s no single “best” ski boot. The right ski boot for you depends entirely on your foot shape, skiing style, ability, and goals. To figure that out, your best ...

I can’t say this clearly enough: there is nothing you can do to instantly improve your skiing as much as getting a pair of perfectly fitted boots. And for most skiers, that means custom. So if you ...