Smart TVs onscreen navigation/discovery systems are grabbing more attention. Hub Entertainment Research found 38% of respondents in a survey say their opening smart TV home screens -- with streaming ...

As the entertainment landscape shifts and viewing habits fragment, the Smart TV Home Screen is becoming a powerful driver of UK entertainment choices, influencing how viewers engage with films both in ...

Overview: Android TV and Google TV may share the same foundation, but they deliver different user experiences.While Android TV focuses on app-based navigation, ...

With heightened focus on key streaming platforms’ advertising areas, Samsung Ads says its highly viewed home screen is now available programmatically for brands to purchase. The company says that for ...

Research shows that more and more smart TV owners are converting from cable to the modern app-centric viewing experience. Hub’s latest “Evolution of the TV Set” study shows that smart TVs ...