Social identity theory explains how people's behavior is influenced by their group identities and intergroup relationships. It has been applied in a variety of fields but has not yet been fully ...
ET BrandEquity on MSN
User-generated social media content has no direct impact on brand engagement: Study
A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...
Nandi, P. and Joarder, M. (2025) Negotiating Marginality: Social Identity and Exclusion among the Hijra Community in Rajshahi, Bangladesh. Advances in Applied Sociology, 15, 1336-1349. doi: ...
Accomplishing significant goals can be transformative, not only in terms of the tangible outcomes but also in how we perceive ourselves. Whether it's completing a book (woo hoo!), reaching an academic ...
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