Editor’s Note: While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find ...
The Office of the Inspector General (OIG) for the Social Security Administration is warning seniors about a new scam that uses fake U.S. Supreme Court letterhead and forged signatures from Chief ...
Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially ...
The Information Commissioner has launched an investigation to discover whether political parties are using data to target individuals in social media, The Guardian reveals. Elizabeth Denham believes ...
Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...
Threat actors are using an elaborate social engineering scheme to target crypto users and drain their wallets, according to a Thursday report from cybersecurity company Darktrace. The company wrote ...
Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...
PlayFirst has acquired the two-person startup Big Head Mode to improve its capability to target its players with useful cross promotions. San Francisco-based PlayFirst is also hiring the founders of ...
You might have heard the famous maxim that “if something is free, you’re the product.” The freemium world of apps and social media have made it nearly indisputable, heralding a previously unimaginable ...
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