When you think about a pool workout, you probably think “swimming.” Think again. Industry giant Speedo USA is trying to reposition its brand as the source of fitness inspiration and workouts, not just ...

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Much like Marmite, wild swimming is a 'love it or loathe it' kind of sport. Die-hard fans wax lyrical about the joys of being immersed in nature, as well as its many health and fitness benefits – ...

Misfit, makers of the Shine and Flash fitness bands, has teamed up with Speedo to produce the Speedo Shine — a spin-off tracker that’s specifically aimed at swimmers. However, rather than ...

Those trying to improve their personal fitness often find themselves turning to fitness trackers in order to better optimize and track their workouts. There are certainly no shortage of such devices ...

Speedo On is Speedo’s new web app to track your swimming. It syncs with waterproof fitness trackers and sports watches to record your data, or – if you don’t own a compatible wearable – you can upload ...

Fitness bands are relatively accurate when it comes to recording step counts, running mileage, and even bike rides, but finding a waterproof activity tracker that can keep up in the pool is a tall ...

PARIS (AP) — It’s usually not a good sign when a swimsuit needs instructions for how to put it on. More concerning? When you learn that even Olympians need about 10 minutes to get into Speedo’s new ...