The 2026 Golden Globes red carpet brought plenty of standout makeup looks, but one trend was a celeb-favorite: cloud lips.

Spring weather is always pretty unpredictable. One day it's pouring rain, the next day sunny skies. One day you go outside in shorts and a t-shirt, and the next you're pulling out the winter coat you ...

As the seasons shift and the world awakens from its winter slumber, the beauty industry often mirrors this rejuvenation with fresh, inspired makeup trends. Spring calls for a lighter touch, a ...

2025 was the year of pixie haircuts, and 2026 is shaping up to be another year of its reign. Sabrina Elba’s version falls ...

The fall season always feels like the perfect time for a reset — and what better way to channel that energy than with a fresh beauty look? Luckily, New York Fashion Week has begun just in time. On ...

Fashion Month is here. While the focus is primarily all about the clothes on the runway, the real story unfolds backstage. Amid the chaos of models rushing to fittings and prepping for dress ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’ve only just begun to digest the style and beauty trends that came out of New York Fashion Week, congratulations: You’ve got plenty more coming. Now that the biannual sartorial event has left ...

Keep reading for details on the makeup trends set to define 2026, from frosty, moonlit highlighters to vampy lips and layered ...

The demand emerges for the most natural glow as spring arrives. Through new formulations and bold pigments, this season’s new favorites might just bring you that coveted sun-kissed radiance without a ...

For the past few years, it seems like one fruity beauty reference has come to define the makeup trends each summer. This year? It’s the turn of berry-girl makeup. It follows 2023’s strawberry-girl ...