ZURICH, July 27 (Reuters) - Swatch plans to equip its Swatch Touch line of plastic watches with electronic functions to measure personal fitness, in a bid to tap into the market for wearable gadgets, ...

The watch company is ready to join the league of tech companies with smart watches on their list of inventions. Swatch Group is happy to go it alone with a launch next year of watches with "smart" ...

The new of the Swatch x Audemars Piguet collaboration shook up the fashion world this week. Rumors swirled. AI images were generated. Lines formed in front of Swatch stores around the country a week ...

Lex is pondering Swatch’s relevance ✓ Is adrenaline-fueled hype enough to remain a player in the watch game? ✓ Read his analysis here ✓ ...