Whether you’re just starting or growing your business, you need to know who your customers are and how to attract them. Without customers, your business has no chance of surviving. Where are you going ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...