A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use ...

Every business owner knows you need to have a clear idea of who your target audience is. This is usually developed by thinking about who you had in mind when you created your product or service ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Marketing exists to educate consumers about available products and services. A target market simply defines the consumers or groups most likely to purchase a particular product or service. Narrowly ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...