A small business's target market is the group of people it targets with advertising. These people are the consumers who are most likely to use the company's products and services. Marketers use ...

Marketing exists to educate consumers about available products and services. A target market simply defines the consumers or groups most likely to purchase a particular product or service. Narrowly ...

It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec ...