In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

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New Appliance Innovations Tested by Tide Help Drive Eco-Behavior Change in the Laundry Room, Decreasing Energy Consumption by Up to 90% and Saving People Money CINCINNATI--(BUSINESS WIRE)--Tide®, ...

In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist. He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how ...