Andy Sonnenberg joins Business Insider as vice president of ad tech.
Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...
Campaign Middle East on MSN

Ad Tech trends to look out for in 2026

From supply side efficiencies to AI-enabled targeting, Trade Desk's Terry Kane shares three ad tech trends to watch in 2026.
Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...
While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...
"By coercing advertisers to use AdX and by cutting off rival ad servers' access to that advertiser demand, Google destroys the possibility for rival ad servers like Equativ to compete on the merits ...
The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
The Google sign is shown over an entrance to the company's new building in New York on Sept. 6, 2023. A legal advisor to the European Union's top court said September 7, 2023 that Google should still ...