In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that company that aspires to be the ...

In my many years of working with tech companies, I've observed a significant missed opportunity in brand communication—the underutilization of product managers as spokespersons. While CEOs often take ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, consistency, and the ability to think lo ...

Founded in 2011, Banyan Brand Communication operates in Enterprise Services offering brand consulting and design solutions. The agency has over six years of ...

Traditionally, brands relied on storytelling to convey their messages. A well-crafted narrative, backed by compelling visuals and emotional appeal, could create a connection between the brand and the ...