Email marketers are so focused on explicitly revenue-generating campaigns that we often forget about the little guys: program enrollment confirmations, lost PIN requests, invoices, account update ...

Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again.

Transactional e-mails represent a vast and mostly untapped selling opportunity. Messages such as order and shipping confirmations and account updates generally get opened and clicked far more than ...

Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail. Today most are focused on optimizing their e-mail marketing ...

Are you a print subscriber? Activate your account. By Jeanine Poggi - 17 min 58 sec ago By Adrianne Pasquarelli - 51 min 38 sec ago By Garett Sloane - 1 hour 16 min ago By Brian Bonilla - 1 hour 46 ...

ORLANDO, Fla.--(BUSINESS WIRE)--Today, flexReceipts Inc., the leading innovator of personalized, digital receipts for retailers, has announced the release of an expanded suite of solutions to ...