Trix cereal is holding auditions for a real bunny to temporarily replace its beloved cereal-obsessed cartoon rabbit. General Mills' #RealTrixRabbit nationwide casting call contest asks owners of real ...

TEXAS (KXAN) — The next time you’re in the grocery store aisle you may notice something different on the Trix Cereal box. A pet rabbit will be the new face for Trix cereal. General Mills announced a ...

CHICAGO (FOX 32 News) - There is a new silly rabbit hopping on the box of Trix Cereal. Meet Cinnabun - he's the winner of the "Real Trix Rabbit" contest. And now, Cinnabon will be featured on ...

HOUSTON (KTRK) -- A Houston bunny, named Cinnabun is the new face of General Mill's Trix cereal. Cinnabun will be featured on the Trix cereal box and in a series of campaign ads. This is the first ...

MINNEAPOLIS, Minn. — General Mills is searching for the next Trix rabbit in a nationwide casting call. What does a casting call for a rabbit look like? So glad you asked. On their blog, the company ...

MINNEAPOLIS (WCCO) --Earlier this year, General Mills announced it is dropping artificial colors and flavors from more of its cereals, including Trix. To go along with its real ingredients, the ...

Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

After a nationwide search, the iconic Trix rabbit is being replaced with a real bunny — at least temporarily. Cinnabun, a Holland Lop rabbit, was named the new honorary Trix Rabbit on Wednesday, Jan.

Trix, the candy-colored cereal you totally begged your mother for back in the day, is looking to rebrand. A new recipe will be hitting grocery store shelves this year, and all those artificial colors ...