Twice a day we carry out the same old minty ritual—several up-and-down strokes, rinse and spit. If the experience is a bore, most of us shrug it off as the price for shiny whites. But now, a new crop ...

Of the hundreds of thousands of tubes of toothpaste sold in the U.S. each year, most end up in landfills. The tubes, which are usually made of a mix of materials including aluminum, aren’t accepted at ...

Every year, Americans toss a billion tubes of Colgate toothpaste in the trash, and they eventually end up in a landfill. But this year, that could change. Colgate’s designers have spent more than five ...

NEW YORK (Reuters) - Colgate-Palmolive Co plans to launch a modified cheaper version of its recyclable toothpaste tube this year that uses less plastic and is easier to ship, the Optic White maker's ...

How many tubes of toothpaste do you think you’ve used in your life? Think of a number. Now, think of the fact that it takes the average tube of toothpaste 500 years to break down. When you factor in ...

Award-winning senior researcher/writer with 25 years' experience writing about wellbeing, covering everything from indigestion remedies to insect repellents. Plastic-based toothpaste tubes have ...